It’s difficult to imagine embracing failure because everything we know and are taught is to mitigate risk. However, every successful entrepreneur has endured some sort of failure on their path to success. face failures head-on by utilizing a model I call ATV – Authentic, Transparent, and Vulnerable. By implementing each of these steps into your life, you will learn how to more effectively embrace failure on your entrepreneurial journey.
In Japan, this sense of purpose is known as ikigai (pronounced ee-key- guy). It takes the concept of your “why” one step forward to help you identify a more tangible application of the seemingly intangible concept. Simply put, you find your ikigai at the intersection of what you are good, what you love, what the world needs, and what you can be paid for.
Asking for help from anyone, whether it’s a coach, colleague, family member, or just a book works for me and is the perfect action I can take to better myself and my future. We should explore insights from others and learn from them. Here is a list of books that helped me through my journey of finding what it is that I truly want to do.