As entrepreneurs, we’re used to criticism. It’s impossible to succeed without weathering bad press or disparagement from any number of sources. Often, though, our biggest critics aren’t the people around us, but the voices that live in our heads telling us that we’re not good enough.

I call them “The Itty Bitty Shitty Committee.” These voices are loud and insistent, sowing self-doubt and using our own reasoning against us. Lately, these voices have grown into a powerful chorus as COVID-19 forces many of us to reimagine our businesses and pivot to a new path.


The Itty Bitty Shitty Committee makes you question your life and career, and makes you feel like a fraud. Everyone suffers from some sort of negative chatter in their head – we all hear The Itty Bitty Shitty Committee telling us the worst things we believe about ourselves. You are not alone.

Depending on your progress as an extraordinary entrepreneur, the voices in your head are constantly advancing or retreating. That’s the bad news – the Itty Bitty Shitty Committee will always be a factor, especially if you continue to pursue excellence as the founder of your own business.

But don’t despair! The good news is that you have the power to silence your Itty Bitty Shitty Committee, and take the necessary steps to begin living life by your own design.


Recognize first that you are not perfect. In fact, nobody is. When you understand this, it becomes much easier to identify the inner voices that aren’t helping you. Your Itty Bitty Shitty Committee demands perfection – that’s why it can never be satisfied.

Next, transformation of any kind requires you to demand Massive Accountability of yourself. That means approaching your discomfort with curiosity and gratitude, and taking honest stock of your strengths and limitations.

Start the process of Massive Accountability by learning to be Authentic, Transparent, and Vulnerable with yourself and the people you interact with. Embracing ATV will reward you personally and professionally, and enable you to become unstuck.

Finally, be conscious of the steps you’re taking. Make sure you’re not operating from a Reactive Mind-set – one that’s created by unconscious fear and stress. A Creative Mindset comes from honest reflection on your personal journey.

My strategy for banishing your Itty Bitty Shitty Committee comes from following the E-4 Process to achieve your full business and personal potential.

The Itty Bitty Shitty Committee can threaten you at every stage of your personal journey. You should only listen to what it’s saying so you can figure out where your Imposter Syndrome is coming from.

Challenge the beliefs that are limiting you, whether that’s what you think you know, or what you think other people know about you.

And really – stop shitting on yourself! I will help you uncover your purpose, passion, and inner motivation so you can lead yourself through any obstacle that comes your way. Schedule a consultation today and learn to grow your business by revealing the authentic leader within.