How I Avoided the Sunk Cost Fallacy by Firing My Book Publisher
A real sunk cost fallacy example from business: why I fired my book publisher after three months, and how to spot the trap that keeps you paying for the wrong vendor, hire, or partner.
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Latest From the Blog
Read Todd's latest tips on building connection through psychological safety.
The Comfortable Decision That's Quietly Destroying Your Culture
When leaders make promotion and hiring decisions based on how they look rather than what the data says, they pay for it in culture, retention, and results. Here's the pattern I see — and what it actually costs.
Stop Bleeding Energy on Things You Can't Control
When leaders get stuck spinning on things they can't control, they lose the one thing they can never get back — their time and energy. Here's what the doom loop actually costs you, and the one question that breaks it.