A new book from Todd Palmer

Traumapreneur

Why Success Won't Make You Happy(and What Will)

You built the thing. From the outside it looks like it worked. And there's still a version of you nobody in the company has ever met — the one turning things over at 2 a.m., carrying something you've never said out loud.

Todd spent 24 years in the CEO seat, went $600,000 into debt, and built back a six-time Inc. 5000 company. He wrote this one for the entrepreneurs who are succeeding on the outside and suffering in silence.

Register for the PresaleLaunch date coming soon
The cracked purple and gold sphere from the cover of Traumapreneur

The gold is in the cracks

Nobody gets through building a company without breaking somewhere. The question was never whether you'd crack. It's what you do with what came through.

“Adversity can fuel growth—if you choose to make it so. Todd Palmer lives this belief, and in Traumapreneur, he shows the rest of us how to do the same.”

Brian Scudamore
Founder & CEO, 1-800-GOT-JUNK? · Dragon on CBC's Dragons' Den

The HEAL Framework

A path from carrying it to leading from it.

Most founders think they have a strategy problem. Todd's conviction, after years across the table from entrepreneurs, is that the surface problem is almost never the real one. HEAL is how you get underneath it.

Register for the PresaleRead Todd's first book
Hurt
Name the thing you've been carrying. Not the sanitized version you gave the leadership team — the real one.
Explore
Get curious about why a smart, accomplished person keeps doing something that isn't working. The behavior is a symptom, not the problem.
Adapt
Separate what's your fault from what's your responsibility. You don't control everything that happens. You own what happens next.
Lead
Lead from wholeness instead of from the wound — and watch it show up on the P&L, not just in how you feel.
Cover of Traumapreneur: Why Success Won't Make You Happy (and What Will) by Todd Palmer

Who this book is for

If you've ever left a great quarter feeling hollow, kept a version of yourself off the org chart, or wondered why the thing you built doesn't feel the way you thought it would — this was written for you.

  • Founders and CEOs who look successful from the outside and don't feel it on the inside.
  • Leaders who've normalized the exhaustion and stopped noticing what it costs them.
  • Entrepreneurs carrying something from before the company that keeps showing up inside it.
  • Coaches, advisors, and executives who want a language for what their people won't say out loud.

Presale Registration

Get the First Word on Traumapreneur

Todd Palmer's new book goes where most business books won't — into the real wreckage and rebuilding that shapes extraordinary leaders. Leave your name and email and we'll make sure you're first to know when it's available.

Please verify your request.

No spam. Two emails: one to say thank you, one when the launch date is set. Read our privacy policy.

Cover of Traumapreneur by Todd Palmer

Latest From the Blog

Read Todd's latest tips on building connection through psychological safety.