Todd Palmer writes for founders and CEOs who have already built something and want to understand what is running it. Both books come from the same place: the patterns behind how leaders lead.

Available November 17, 2026
A pattern-recognition book for founders and CEOs who have built something successful and are starting to wonder whether the traits that got them there are now getting in the way.

Available now
Todd's story of hitting rock bottom and building back stronger, and the lessons in Massive Curiosity and Massive Accountability that turned his company around.
In From Suck to Success, Todd uses his own experience in professional purgatory to propel your business upward by embracing Massive Curiosity coupled with Massive Accountability.
