What a National Championship Can Teach Every Leader
The secret behind high-performing teams isn’t talent. It’s psychological safety.
Executive Coaching for CEOs and Founders Who Are Done Playing Small.
You have built something real. You have implemented the systems, hired the consultants, and done the work — and you are still stuck. Not because the strategy is wrong. Because the person running it is operating from patterns, fears, and blind spots that no framework can fix.
That is where executive coaching with Todd Palmer begins.
- 25+
- Years as a CEO
- Building, breaking, and rebuilding businesses before coaching yours
- 100+
- CEOs & Founders Coached
- Leaders who have moved from burnout and overwhelm to clarity and growth
- 6x
- Inc. 5000
- How Todd grew his own company — from $600K in debt to one of the fastest-growing in America
What Is Executive Coaching?
Not a Consultant. Not a Therapist. Not Another Framework.
Executive coaching is a high-trust, one-on-one relationship designed to help senior leaders identify what is actually holding them back and make the changes that create lasting results. Not advice. Not a playbook. A mirror, a challenge, and a thinking partner who has been where you are.
- Not a Consultant
- A consultant tells you what to do. An executive coach helps you figure out why you are not doing what you already know needs to be done.
- Goes Where Others Won't
- Most coaches stay on the surface. Todd goes into the fears, patterns, and wounds you brought into your business — because that is where the real breakthroughs live.
- Not Another Framework
- EOS, Scaling Up, and similar tools are valuable — but they do not coach the person implementing them. Executive coaching fills that gap by working on the leader, not the system.
Who Executive Coaching Is For
You Did Everything Right. So Why Doesn't It Feel That Way?
Todd works with CEOs and founders who are past the startup phase, running real businesses, and hitting a ceiling they cannot break through alone. If any of these sound familiar, you are in the right place.
You have scaled past survival mode but feel further from freedom than when you started.
You have implemented EOS, Scaling Up, or another framework and are still hitting the same walls.
Your team is solid but something at the leadership level is creating drag you cannot quite name.
You are working 60-70 hours a week and cannot figure out how to get out from under it.
You know the answer to most of your problems — but you keep not doing it.
You are lonely at the top and need a thinking partner who has actually run a business.
Why Traditional Approaches Fall Short
EOS Is a System. You Are a Person.
The framework is not the problem.
Most leaders Todd works with have already tried EOS, Scaling Up, Action Coach, or other proven frameworks. The systems make sense on paper. But they keep hitting the same walls — exhausted, overwhelmed, or misaligned.
It is a leadership problem.
That stuckness is not a strategy problem — it is a self-awareness problem. No operating system can fix a founder who is leading from fear, avoiding hard conversations, or confusing control with responsibility.
That is where this work lives.
Executive coaching gets underneath the frameworks to work on the person running them. That is the difference — and why leaders who have tried everything else finally get unstuck here.
Todd's Approach to Executive Coaching
Reflective Inquiry. Radical Honesty. Lived Experience.
Todd does not coach from a textbook. He coaches from the trenches — 25+ years as a CEO, including a $600,000 crisis that nearly ended his company. That lived experience is the foundation of how he works.
- Reflective Inquiry
- Todd asks the questions that get underneath the surface — not to challenge you, but to help you hear yourself more clearly. Most breakthroughs come from the question, not the answer.
- Radical Honesty
- Todd will tell you what he sees, even when it is uncomfortable. Not to be harsh — but because the patterns holding you back rarely announce themselves.
- Psychological Safety
- Before you can do honest work, you need to feel safe enough to be honest. Todd creates the conditions where you can say what you are actually thinking — including the things you would never say in a board meeting.
- Lived Experience
- Todd built a company from near-bankruptcy to the Inc. 5000 — six times. He is not teaching frameworks he read about. He is coaching from a place of knowing exactly what that weight feels like.
What to Expect
One Coach. Always Available.
This is not a monthly check-in. It is a high-touch coaching relationship built for the reality of how leadership actually works — which is messy, nonlinear, and rarely convenient.
Weekly 1:1 Sessions
One focused 30-minute call every week — dedicated to whatever is most present for you right now. Not a prepared agenda. Whatever is actually alive in your business and your head.
On-Call Access
When you get triggered, spiraled, or blindsided between sessions — you do not wait until next week. You text Todd. He makes time. Fast. Because the moment of disruption is often the moment the real work happens.
No Fixed End Date
There is no fixed timeline. The relationship evolves as you do. Some clients work with Todd for years because each new stage of growth brings a new version of the leadership challenge.
Our sales are up 70% and our profits have increased by 500% since hiring Extraordinary Advisors.
Tom Schwab
CEO of Interview Valet
Go Deeper
Topics Todd Coaches On
Executive coaching covers a lot of ground. These are the areas where Todd does some of his deepest work.
Leadership & Self-Awareness
Most leadership problems are self-awareness problems. Todd helps you see how you are showing up — and what it is costing you and your team.
Read more →Accountability & Tough Conversations
Avoiding hard conversations is the single most expensive habit a leader can have. Learn how to hold people — including yourself — accountable without destroying trust.
Read more →Burnout & Sustainable Growth
Working harder is not the answer. Todd helps founders design a business that fuels their life instead of consuming it.
Read more →Frequently Asked Questions
Common Questions About Executive Coaching
- What is executive coaching?
- Executive coaching is a one-on-one professional relationship designed to help senior leaders — CEOs, founders, executives — increase their self-awareness, close the gap between who they are and who they need to be, and make better decisions under pressure. Unlike consulting, a coach does not give you the answers. Unlike therapy, the focus is entirely forward-looking and action-oriented.
- How is executive coaching different from business coaching?
- Business coaching often focuses on processes, systems, and growth tactics. Executive coaching focuses on the leader themselves — the mindset, behaviors, and blind spots that determine whether any strategy actually works. Todd works at the intersection: he understands the business deeply, but his leverage point is always the person running it.
- How does Todd Palmer's executive coaching work?
- Todd's clients meet for one dedicated 30-minute call each week. Between sessions, clients have direct access to Todd via text — so when something triggers a spiral or a crisis emerges, they do not wait until the next scheduled call. The engagement evolves over time as the leader's challenges and growth edges change.
- Who is executive coaching right for?
- Executive coaching is most valuable for CEOs and founders who are past the survival stage, running real businesses, and hitting a ceiling they cannot break through on their own. If you have already tried frameworks and still feel stuck — exhausted, overwhelmed, or misaligned — that is typically a leadership problem, not a strategy problem. That is exactly where this work lives.
- How long does executive coaching take?
- There is no fixed timeline. Some leaders experience a meaningful shift in the first few sessions. Others work with Todd for years because each new level of growth brings new leadership challenges. The relationship continues as long as it is creating value.
- Is executive coaching worth the investment?
- The leaders who get the most out of executive coaching are the ones who are ready to look honestly at themselves — not just their business. If you are willing to do that work, the return tends to be significant: better decisions, stronger teams, less time wasted on the wrong things, and a business that does not require you to sacrifice your life to run it.
Ready to Do the Real Work?
Executive coaching with Todd Palmer starts with a conversation. No pitch. No pressure. Just an honest look at where you are and whether working together makes sense.
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