How I Avoided the Sunk Cost Fallacy by Firing My Book Publisher
A real sunk cost fallacy example from business: why I fired my book publisher after three months, and how to spot the trap that keeps you paying for the wrong vendor, hire, or partner.
Color Code
The Power of Color
Color Code isn't just about shades and hues—it's a system that enhances clarity, communication, and creativity.
Color Code is a revolutionary way to understand how color impacts psychology, branding, and decision-making. By applying its principles, individuals and businesses can unlock new levels of impact and engagement.
Watch as we explore how different industries harness the power of Color Code to enhance brand identity, drive engagement, and improve user experiences.
- A case study. After hosting a multi-hour Color Code Forum with leaders and their spouses everyone left feelings seen, heard, known, and accepted.
- The science of color. Learn the psychological effects of color and how it influences emotions and behaviors.
- Applying Color Code. Discover how businesses and designers use Color Code to stand out.
Get Started
If you're ready to harness the power of color and elevate your brand, explore how Color Code can make a difference today.
Let’s meet!
As a founder, work and life are one in the same. As an entrepreneur and father Todd knows this all too well. Meet with Todd to learn how his personal experience and coaching style can help you design a life that can be turned from a dream to a reality. We look forward to learning more about you and your business!
"Todd does a good job of understanding the business side and pulling that in conjunction with the personal side, with the family side—because relationships transcend all sides. That’s why he sits pretty high on the seat, closest to the head of the table, in the Chris Carsten cabinet."
Christopher Carsten
CEO of Armada Law
Latest From the Blog
Read Todd's latest tips on building connection through psychological safety.
The Comfortable Decision That's Quietly Destroying Your Culture
When leaders make promotion and hiring decisions based on how they look rather than what the data says, they pay for it in culture, retention, and results. Here's the pattern I see — and what it actually costs.
Stop Bleeding Energy on Things You Can't Control
When leaders get stuck spinning on things they can't control, they lose the one thing they can never get back — their time and energy. Here's what the doom loop actually costs you, and the one question that breaks it.
From Suck to Success
In From Suck to Success, Todd uses his own experience in professional purgatory to propel your business upward by embracing Massive Curiosity coupled with Massive Accountability.
